View Your Campaign Performance
After sending an email or text message campaign, you can view the campaign’s performance by selecting the campaign in the Campaigns app.
You can view different details about the campaign in the Overview, Content, and Recipients tabs.
Link copiedOverview tabLink copied
In the Overview tab, you can view details about the campaign's performance, including how many messages were sent, delivered, etc. This tab also shows the client filters that were used for the campaign.
The table below provides more information on the different numbers in the Overview tab.
Number | Description |
|---|---|
Emails sent/Texts sent | The number of emails or texts that were sent. |
Delivered | The number of sent emails or texts that were successfully delivered. |
Opened (Email campaigns only) | The number of recipients who opened the email. This includes recipients who opened and scrolled through the email. |
Clicked | The number of recipients who clicked a link that was included in the message. |
Unsubscribed (Email campaigns only) | The number of recipients who unsubscribed, either via the unsubscribe link, or because the email was marked as spam. Clients are unsubscribed if they manually mark the email as spam, or if their email server automatically marks the email as spam. |
Failed | The number of sent emails or texts that failed to be delivered. Campaigns can fail to be delivered for several reasons, such as the client's email address or phone number being invalid or incorrect, or the client's email server blocking the email from being delivered. Once a campaign fails to be delivered to a client, the system will not attempt to resend the campaign. In some cases, the client will also not be automatically opted out of receiving future campaigns. |
Link copiedContent tabLink copied
In the Content tab, you can view the email or text message that was sent.
Link copiedRecipients tabLink copied
In the Recipients tab, you can view a list of the campaign recipients, including the client's name, email address, phone number, and their status, such as whether the message was delivered, opened, etc.
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