Flow Message Pricing

You will need marketing credits to send emails and text messages via a flow. Learn more about marketing credit pricing.

Flow emails require 5 marketing credits each time the email is sent. This number of marketing credits will not change based on the email content.

Flow text messages start at 10 marketing credits each time the text is sent. This number of marketing credits will increase (in increments of 5) based on the length of the text message.

You can include up to 5 images in a flow text message. Flow text messages with images require an additional 20 marketing credits. If a text message has images only, 20 marketing credits will be required in total for all images.

Clients can trigger a flow even if you run out of marketing credits. However, emails and text messages in that flow will not be sent if you don't have enough marketing credits.

If you don't have enough marketing credits to send a flow message, the client's flow run will pause for up to 24 hours while the system retries to send the message.

• If you add enough marketing credits within 24 hours, the system will send the message, and the client's flow run will continue.

• If you don't add enough marketing credits within 24 hours, the client's flow run will be automatically canceled. The Ended by column in the Runs tab will say Time Expired.

If you are running low on marketing credits and you have active flows that require credits, the billing user will automatically receive an email notification.

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Message segments

Flow text messages require marketing credits based on the number of message segments.

The more message segments your text message includes, the more marketing credits will be required.

The type of text message determines how many characters can be included in each message segment. If your text message includes merge tags, each merge tag counts as 15 characters.