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Emily Holzer

Emily Holzer

Content Marketing Manager

Highlights
  • Emily Holzer is a Content Marketing Manager at Mangomint.

  • She is also a contributor at The Salon Business and Medium.

  • Emily leverages a background in marketing, research, and information sharing to support salon and spa owners with guides and resources.

Experience

Emily first discovered a passion for helping small businesses thrive in the agency setting. She worked directly with more than 150 small businesses across the country — improving their website SEO and directory listing optimization.

While connecting with different industries, she maintained a particular admiration and interest in beauty and wellness professions.

Meanwhile, her interest in sustainability and equality topics for salons and spas started over twenty years ago, alongside her commitment to hair donation.

Emily transitioned to Mangomint to combine her passion for small business support with her love of the industry it serves. She strives to empower salon and spa business owners with how-to guides and other resources — offering them the knowledge they may need to make informed decisions that better their businesses.

In her content work, Emily loves connecting with customers, discovering industry trends, researching new topics, and liberally using em dashes. When she is not writing, you can find her playing chess, spending time with family, or tending to her houseplants.

Education

Emily has a master’s degree in English from the University of North Carolina at Wilmington with a certificate in Women’s and Gender Studies and a bachelor’s degree in Language, Writing, and Rhetoric from North Carolina State University.

More from Emily Holzer

32 Barbershop menu ideas, services, and pricing examples

GUIDES

32 Barbershop menu ideas, services, and pricing examples

By Emily Holzer  |  

The key to successful salon and spa email marketing

GUIDES

The key to successful salon and spa email marketing

By Emily Holzer  |  

Successful salon and spa packages: 6 ideas and examples

TOOLS • GUIDES

Successful salon and spa packages: 6 ideas and examples

By Emily Holzer  |  

Salon and spa intake forms: Examples and insights

TOOLS • GUIDES

Salon and spa intake forms: Examples and insights

By Emily Holzer  |  

A guide to salon package agreements

TOOLS • GUIDES

A guide to salon package agreements

By Emily Holzer  |  

Salon and spa membership agreement templates and insights

TOOLS

Salon and spa membership agreement templates and insights

By Emily Holzer  |  

11 Ways to create a more inclusive salon or spa

INDUSTRY • GUIDES

11 Ways to create a more inclusive salon or spa

By Emily Holzer  |  

Free body chart template downloads (PDF)

TOOLS

Free body chart template downloads (PDF)

By Emily Holzer  |  

How to create a premium salon brand

GUIDES • TOOLS

How to create a premium salon brand

By Emily Holzer  |  

A guide to beauty bank membership programs

GUIDES

A guide to beauty bank membership programs

By Emily Holzer  |  

6 ways to earn more positive salon and spa reviews

GUIDES

6 ways to earn more positive salon and spa reviews

By Emily Holzer  |  

3 Tips on growing your salon from Pony Studios Co.

INDUSTRY

3 Tips on growing your salon from Pony Studios Co.

By Emily Holzer  |  

Successful salon and spa memberships: 6 ideas and examples

GUIDES • TOOLS

Successful salon and spa memberships: 6 ideas and examples

By Emily Holzer  |  

3 Salon booth rental agreement templates and examples (PDF)

TOOLS

3 Salon booth rental agreement templates and examples (PDF)

By Emily Holzer  |  

Face charts: Templates for spas, salons, and tattoo shops

TOOLS • GUIDES

Face charts: Templates for spas, salons, and tattoo shops

By Emily Holzer  |  

How to open a medical spa: A 10-step guide

GUIDES

How to open a medical spa: A 10-step guide

By Emily Holzer  |  

Nail salon menu: 32 service ideas, add-ons, and prices

GUIDES

Nail salon menu: 32 service ideas, add-ons, and prices

By Emily Holzer  |  

23 Tattoo shop marketing ideas to get new clients

TOOLS

23 Tattoo shop marketing ideas to get new clients

By Emily Holzer  |  

8 Essential salon management software features

GUIDES

8 Essential salon management software features

By Emily Holzer  |  

24 Barbershop marketing ideas to improve business performance

TOOLS

24 Barbershop marketing ideas to improve business performance

By Emily Holzer  |  

Hourly vs. salary payroll in salons and spas

INDUSTRY

Hourly vs. salary payroll in salons and spas

By Emily Holzer  |  

25 Nail salon marketing ideas to grow your clientele

TOOLS

25 Nail salon marketing ideas to grow your clientele

By Emily Holzer  |  

33 Spa marketing ideas to boost revenue

GUIDES • TOOLS

33 Spa marketing ideas to boost revenue

By Emily Holzer  |  

12 Mangomint features that can help boost holiday sales

FEATURES

12 Mangomint features that can help boost holiday sales

By Emily Holzer  |  

The 7 pillars of beauty salon management

GUIDES

The 7 pillars of beauty salon management

By Emily Holzer  |  

How to switch your salon or spa software

GUIDES

How to switch your salon or spa software

By Emily Holzer  |  

26 seasonal salon and spa email marketing templates + ideas

TOOLS

26 seasonal salon and spa email marketing templates + ideas

By Emily Holzer  |  

Med spa service menu: 25 treatment ideas and pricing examples

GUIDES

Med spa service menu: 25 treatment ideas and pricing examples

By Emily Holzer  |  

A complete guide to med spa tipping and etiquette

GUIDES

A complete guide to med spa tipping and etiquette

By Emily Holzer  |  

How to create a salon referral program (ideas & examples)

GUIDES

How to create a salon referral program (ideas & examples)

By Emily Holzer  |  

17 essential medical spa software features

FEATURES

17 essential medical spa software features

By Emily Holzer  |  

How to sell salon gift cards: 9 promotion ideas and examples

GUIDES

How to sell salon gift cards: 9 promotion ideas and examples

By Emily Holzer  |  

Improving spa booking, communication, and community

INDUSTRY

Improving spa booking, communication, and community

By Emily Holzer  |