Ready to launch your membership program? Salon and spa memberships usually follow the same basic model: clients pay a recurring monthly fee for set services or credits and enjoy extra perks, like retail or service discounts. These seven examples from real salons and spas using Mangomint show how different businesses put that model to work.
Salon membership ideas and examples
Almost any salon service can work as a membership, from lash fills to color touch-ups. The catch is that salon services are personal, so "one-size-fits-all" plans are harder to build. One salon on our list keeps its plans simple, a common thread in profitable membership programs.
1) Salon blowout membership example: Roots + Daisies
Blowouts are a natural fit for memberships because clients book them often and the service stays consistent from visit to visit.
Roots + Daisies offers weekly and twice-monthly blowout memberships. Both tiers sweeten the deal with a luxury wash and a complimentary birthday blowout.
Membership overview:
The Gold Membership includes:
2 blowouts per month
A luxury wash
A complimentary birthday blowout
10% off one service or product each month
The Black Membership includes:
1 blowout per week
A luxury wash
A complimentary birthday blowout
15% off one service or product each month
The two tiers differ mainly in how often clients come in, which keeps the choice easy. Both bill through monthly auto-pay, and the membership page has the full details. Fair warning: you might never want to wash your own hair again.
Clients who need regular root touch-ups usually plan to come back. But when life gets busy, though, a quick at-home fix can start to look tempting.
Roots + Daisies uses a membership to encourage those routine touch-up appointments, which makes scheduling easier for the salon and its clients. The Retouch Membership includes a $70 single-process root color touch-up every 4 weeks.
Spa membership ideas and examples
Spas can build memberships around a flexible monthly credit or a single signature service. Here are five examples to get your creative wheels spinning.
Auroraflow Massage in Durham, NC, keeps its membership simple: one monthly credit that clients can use on a range of massages and facials. Because unused credits roll over, the plan works a lot like the models in our guide to bank-style membership programs. That structure can also suit businesses with higher-ticket services, like tattoo shops and medical spas.
Membership overview:
The Massage & Facial Membership costs $125 per month and adds one credit each month.
Each credit covers a $145 service, such as a 75-minute therapeutic massage or a Hydration Station facial.
Members get 10% off additional services and products.
Credits never expire, even if the membership ends (good news for clients with packed calendars).
Members can put a credit toward a longer session and pay the difference.
With the option to pause or cancel anytime, the membership is easy for clients to say yes to, and monthly credits are easy for the front desk to track and apply to client's services in Mangomint.
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The best memberships can have as much personality as your brand.
Swanky Sugar brands its sugaring membership as the "Cookie Club," a name that fits the San Diego-area studio's playful style.
Membership overview:
Brazilian – Regular $70 | Membership $60
Extended Bikini – Regular $55 | Membership $50
Basic Bikini – Regular $45 | Membership $40
The membership page lists each member price next to the regular price, so clients can see the $5–$10 monthly savings at a glance. Members also get these perks and terms:
Swanky Sugar also runs a second club for a different service. "The Fuzz Club turns" monthly dermaplaning into a membership and uses the same side-by-side pricing as the Cookie Club.
Aozora groups its options by massage type, then lists pricing by frequency and session length. Their website makes it easy to compare, and members can cancel or adjust their membership at any time.
7) Beauty spa facial membership example: Esthetic Haus
Receive one Esthetic Haus Signature Facial per month
Diamond package - $195 per month
For your monthly service, choose between:
Dermaplane Facial
Oxygen Facial
SWiCH Dermal Rejuvenation Facial
Esthetic Haus Signature Facial
Online checkout lets clients sign up whenever they're ready, even outside business hours. Members commit for 6 months, and after that they can cancel with 30 days' written notice.
Sell memberships and packages
Learn how Mangomint can help seamlessly sell your memberships and packages with intuitive software.
Before you introduce a membership, make sure your salon or spa software can handle it. Otherwise, you could end up tracking recurring payments and service redemptions by hand.
It also helps to iron out the finer details of your program and put them in writing (our salon membership agreement templates can help). Start with these questions:
Do you require a commitment period? A minimum term can keep one-time visitors from using member-only pricing meant for your most loyal clients. For example, "Cancel anytime after 90 days."
How frequently can members redeem services? Even if your membership is "unlimited," it is helpful to set parameters around your monthly services. For example, you might say, "Unlimited monthly salt cave sessions (assumes 1 hr sessions, once per day)."
Do unused treatments or credits roll over? Should clients expect to "use it or lose it"? Policies vary. Auroraflow lets credits roll over indefinitely, while Esthetic Haus memberships don't roll over unused services.
Can credits be transferred to another client? Letting members pass an unused massage or facial to someone else can encourage couples' sessions and friend visits (hello, free referrals). It can also extend member-only benefits to non-members, so decide which limits make sense for your business.
Do you require a cancellation notice? Your membership may need its own cancellation policy, and auto-renewal laws can shape it. For example, California's amended auto-renewal law requires businesses to let consumers cancel by the same medium they used to sign up. Rules vary by state, so check yours (or ask a lawyer) before you finalize your terms.
Are there any exclusions? Note any limits upfront, such as memberships that only apply to select services or locations.
How do you handle gratuity? Tipping can already get complicated in some businesses (see our guide to medical spa tipping etiquette), and memberships can add a new layer of confusion. Members who prepay may skip a full checkout at each visit, which makes the tipping moment easy to miss. Some clients may also assume tips aren't expected on frequent visits. If you expect gratuity from members, tell them upfront. If you plan to decline member gratuity, you may need to adjust staff pay for those appointments to make up the difference.
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If you're ready to introduce your membership program, Mangomint can help. Memberships and packages puts recurring billing and service redemption in the same system you already use for booking and checkout. Clients can buy memberships online and manage their plans in the client portal, while you track payments and pauses from one membership dashboard. You can start a free trial or book your demo to get started today!
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
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