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Emily Holzer

Emily Holzer

Content Marketing Manager

Highlights
  • Emily Holzer is a Content Marketing Manager at Mangomint.

  • She is also a contributor at The Salon Business and Medium.

  • Emily leverages a background in marketing, research, and information sharing to support salon and spa owners with guides and resources.

Experience

Emily first discovered a passion for helping small businesses thrive in the agency setting. She worked directly with more than 150 small businesses across the country — improving their website SEO and directory listing optimization.

While connecting with different industries, she maintained a particular admiration and interest in beauty and wellness professions.

Meanwhile, her interest in sustainability and equality topics for salons and spas started over twenty years ago, alongside her commitment to hair donation.

Emily transitioned to Mangomint to combine her passion for small business support with her love of the industry it serves. She strives to empower salon and spa business owners with how-to guides and other resources — offering them the knowledge they may need to make informed decisions that better their businesses.

In her content work, Emily loves connecting with customers, discovering industry trends, researching new topics, and liberally using em dashes. When she is not writing, you can find her playing chess, spending time with family, or tending to her houseplants.

Education

Emily has a master’s degree in English from the University of North Carolina at Wilmington with a certificate in Women’s and Gender Studies and a bachelor’s degree in Language, Writing, and Rhetoric from North Carolina State University.

More from Emily Holzer

Successful salon and spa memberships: 7 ideas and examples

GUIDES

Successful salon and spa memberships: 7 ideas and examples

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How to create a salon referral program (ideas & examples)

GUIDES

How to create a salon referral program (ideas & examples)

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Tattoo intake form examples and insights

TOOLS

Tattoo intake form examples and insights

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Med spa booking statistics and insights

INDUSTRY

Med spa booking statistics and insights

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6 Barbershop service package ideas and examples

GUIDES

6 Barbershop service package ideas and examples

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7 Massage therapy package ideas and examples

GUIDES

7 Massage therapy package ideas and examples

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6 Hair salon package ideas and examples

GUIDES

6 Hair salon package ideas and examples

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Massage therapy booking statistics and insights

INDUSTRY

Massage therapy booking statistics and insights

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Barbershop booking statistics and insights

INDUSTRY

Barbershop booking statistics and insights

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Medical spa consent form templates and examples

TOOLS

Medical spa consent form templates and examples

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28 Waxing salon service menu ideas

GUIDES

28 Waxing salon service menu ideas

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15 Tanning salon service menu ideas and prices

GUIDES

15 Tanning salon service menu ideas and prices

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30 Lash and brow bar service menu ideas

GUIDES

30 Lash and brow bar service menu ideas

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Beauty salon service menus: 34 ideas, add-ons, and prices

GUIDES

Beauty salon service menus: 34 ideas, add-ons, and prices

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32 Barbershop menu ideas, services, and pricing examples

GUIDES

32 Barbershop menu ideas, services, and pricing examples

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The key to successful salon and spa email marketing: Personalization

GUIDES

The key to successful salon and spa email marketing: Personalization

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Successful salon and spa packages: 6 ideas and examples

TOOLS • GUIDES

Successful salon and spa packages: 6 ideas and examples

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Salon and spa intake forms: Examples and insights

TOOLS • GUIDES

Salon and spa intake forms: Examples and insights

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A guide to salon package agreements

TOOLS • GUIDES

A guide to salon package agreements

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Salon and spa membership agreement templates

TOOLS

Salon and spa membership agreement templates

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11 Ways Auroraflow inspires a more inclusive spa

INDUSTRY • GUIDES

11 Ways Auroraflow inspires a more inclusive spa

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Free body chart template downloads (PDF)

TOOLS

Free body chart template downloads (PDF)

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How to create a premium salon brand

GUIDES • TOOLS

How to create a premium salon brand

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A guide to beauty bank membership programs

GUIDES

A guide to beauty bank membership programs

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6 ways to earn more positive salon and spa reviews

GUIDES

6 ways to earn more positive salon and spa reviews

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Face charts: Templates for spas, salons, and tattoo shops

TOOLS • GUIDES

Face charts: Templates for spas, salons, and tattoo shops

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3 Tips on growing your salon from Pony Studios Co.

INDUSTRY

3 Tips on growing your salon from Pony Studios Co.

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3 Salon booth rental agreement templates and examples (PDF)

TOOLS

3 Salon booth rental agreement templates and examples (PDF)

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How to open a medical spa: A 10-step guide

GUIDES

How to open a medical spa: A 10-step guide

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Nail salon menu: 32 service ideas, add-ons, and prices

GUIDES

Nail salon menu: 32 service ideas, add-ons, and prices

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23 Tattoo shop marketing ideas to get new clients

TOOLS

23 Tattoo shop marketing ideas to get new clients

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24 Barbershop marketing ideas to improve business performance

TOOLS

24 Barbershop marketing ideas to improve business performance

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Hourly vs. salary payroll in salons and spas

INDUSTRY

Hourly vs. salary payroll in salons and spas

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25 Nail salon marketing ideas to grow your clientele

TOOLS

25 Nail salon marketing ideas to grow your clientele

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33 Spa marketing ideas to boost revenue

GUIDES

33 Spa marketing ideas to boost revenue

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12 Mangomint features that can help boost holiday sales

FEATURES

12 Mangomint features that can help boost holiday sales

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The 7 pillars of beauty salon management

GUIDES

The 7 pillars of beauty salon management

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How to switch your salon or spa software

GUIDES

How to switch your salon or spa software

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26 seasonal salon and spa email marketing templates

TOOLS

26 seasonal salon and spa email marketing templates

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Med spa service menu: 25 treatment ideas and pricing examples

GUIDES

Med spa service menu: 25 treatment ideas and pricing examples

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A complete guide to med spa tipping and etiquette

GUIDES

A complete guide to med spa tipping and etiquette

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How to sell salon gift cards: 9 promotion ideas and examples

GUIDES

How to sell salon gift cards: 9 promotion ideas and examples

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Improving spa booking, communication, and community

INDUSTRY

Improving spa booking, communication, and community

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Do something beautiful today.