There's no shortage of advice on how to increase your salon revenue or spa revenue, but most of it assumes you have a dedicated marketing team, a big budget, or hours to spare.
The most effective way to increase salon and spa revenue is through targeted, personalized client communication that wins back lapsed clients and drives more revenue from the ones you already have. Mangomint's Automated Flows make this possible without any ongoing manual effort from your team.
What are Automated Flows?
Automated Flows are recurring touch points triggered by client behavior, timing, or other conditions.
A highly flexible, built-in marketing tool, Automated Flows send personalized texts and emails, sometimes with offers or gift cards, to clients based on specific events or actions they take with your business. Set them up once and they’ll run automatically.
And the best part about Flows—and really our entire software—is you don’t need to have 15 years of marketing experience to use them.
What can you use Automated Flows for?
Flows are flexible enough to support nearly any client communication strategy.
Mangomint customers love using Flows to:
Send review requests and rebooking reminders to clients.
Provide custom pre- and post-care instructions based on booked services.
Cross-sell and upsell memberships, packages, gift cards, and products.
Notify team members of key events, such as external form submissions.
Flows are a powerful standalone feature. But when used alongside Mangomint’s other tools, like Online Booking, Campaigns, and Reporting, they become a fully integrated, automated growth engine for salons and spas.
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Goals: What are you hoping to accomplish with this Flow? Define your goal and Mangomint will track how many clients took the desired action and measure the revenue impact over time.
Triggers: What event starts this Flow? Choose from 13 triggers that reflect real moments in a client’s journey: a completed appointment, a canceled booking, a new membership, an upcoming birthday, a submitted form, and more.
Conditions: Who should this Flow apply to? Conditions check certain criteria to make sure the right clients enter the right flow. Layer on additional filters to zero in on the exact audience you want.
Actions: What happens during the Flow? Text clients, send an email, add a time delay, or notify a staff member internally. Personalize every message with names, custom offers, and direct links to book appointments or purchase memberships.
Once you have your building blocks in order, you can choose to customize a pre-built Flow template or create your own from scratch.
Each template was designed specifically for salon and spa owners’ real-life needs. Choose a template to accomplish everyday tasks, like sending pre- or post-care instructions, following up after a member cancels, asking for a review, or sending parking information. You can also choose one to nurture current relationships, like sending new client welcome credits, birthday gifts, or promo codes to loyal clients.
Every business is different, which is why we allow for completely custom-built Flows, triggered by specific client data. Start a Flow based on appointments, memberships, forms, packages, and more.
Once your Automated Flows are activated, Goals allow you to track the success of a Flow. That way you can gauge if it's working, or if you want to make any edits.
How do you increase your salon and spa revenue with Automated Flows?
Generally, Flows can increase your business revenue in two ways: winning back clients you’re at risk of losing and increasing revenue from your existing clients.
Win back lapsed clients
Flows act as a safety net for clients who’ve gone quiet. A client who hasn’t rebooked in 45 days may just need the right nudge at the right moment.
You can set up a Flow to automatically send a message with a discount code, a direct booking link, or just a nice check-in to any client who hasn’t booked within a timeframe you define.
Michelle Leach, owner of Pure Beauty Aesthetics, a med spa in Oregon, says Mangomint has been a “game-changer” for her business. Using Flows, she automatically texts a 10% off coupon to clients she hasn’t seen in a while. 26% of the clients that receive that text rebook an appointment. That’s more than one in four clients recovered without any manual outreach thanks to Flows.
Pony Studios, a hair salon and education studio in Oakland, California, has a similar approach. They use a Flow that automatically reaches out to any client they haven’t seen in 6 months.
“We’re creating revenue from a total vacuum,” Brett Foreman, Pony Studios co-owner shares. “I wouldn’t be reaching out independently. It’s not possible. The visibility and the automation allows us to capture that revenue.”
Integrating their marketing outreach with their Mangomint data means Pony Studios never misses a lapse window. And they can see exactly how Automated Flows are increasing their revenue.
Increase revenue from existing clients
We built Flows to make selling memberships, packages, and products easier for salon and spa owners. They automate upselling and cross-selling at the perfect moments.
One of the most popular pre-built Flows automatically sends clients a text promoting facial memberships shortly after they’ve completed their second facial appointment.
Lola Rosa, a multi-location Head Spa in Maryland, has seen incredible success after using Flows. Because of this feature, Erika Stephenson, owner of Lola Rosa, has automated:
A new client offer ($20 off their first visit)
A birthday flow with cheeky, celebratory messages
Follow-ups based on services and interest forms
Location-specific messages, like door codes for certain suites
“Since setting up the new Flows, our books have been packed,” says Erika Stephenson.
Even Flows with modest response rates deliver meaningful returns for Lola Rosa. “Some Flows bring in 50 appointments, and some bring in 2. But 2 appointments is $350. That’s still revenue,” Erika explains.
Flows are always on, always working, and a couple of bookings from a Flow beats zero bookings without one.
Want an even deeper dive into Automated Flows? I share some expert tips on how to use Automated Flows to drive profit and boost loyalty in this helpful webinar.
Get into your Flow state with Mangomint
Increasing your salon revenue or spa revenue requires smarter automation working in the background. With Mangomint’s Automated Flows, your clients can feel seen and appreciated long after they leave, and you can rest easy knowing you’re optimizing your revenue to its fullest potential.
Ready to put your marketing on autopilot? Start your free 21-day trial today to see exactly how Flows can increase your salon or spa revenue. If you have a specific strategy in mind and want expert help building it out, book a free 1:1 consultation by emailing me at meredith@mangomint.com.
Meredith Brooks is a Senior Account Manager at Mangomint. She has spent the past 10 years working in the beauty industry, helping businesses use automation to work smarter, boost revenue, and build real, lasting profit.
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