Highlights
Software and technology specialist and salon operations expert with extensive experience managing and growing beauty and wellness businesses
Worked with top haircare and skincare brands like Carlton Hair, Regis, Kerastase, Bumble & Bumble, to train and create educational resources for beauty industry professionals
Combines his passion for education and tech with a background in marketing and IT to provide uniquely valuable insights on salon and spa management systems.
Experience
I've been in the salon and spa industry since 2011, working with brands like Carlton Hair, Regis, Kerastase, Bumble & Bumble, Epicuren, Dermalogica, and Goldwell. I started at the front desk of a salon, and before long, I worked with some of the industry's largest brands to create educational resources for salon and spa professionals, managers, and owners.
My work has allowed me to collaborate with privately owned and corporate beauty and wellness businesses, helping stylists, estheticians, colorists, and business owners unlock their success. The salon world captured my heart from the moment I stepped into it.
However, I noticed a deep disconnect between businesses and the software they relied on. More often than not, their booking and management software became a wedge between them and their clients instead of a way to bring them together.
That's where I cut my teeth – learning to manage and grow salon businesses, then bringing that education to owners and stylists in a way that impacts how they serve their clients, build loyalty, and grow the administrative and sales side of their business.
My passion for business education, marketing, and information technology has given me a unique perspective on how salon and spa management systems can help or hinder salons and spas, depending on user experience, service, and support.
Education
Bachelor of Arts (B.A.), Business Administration - Marketing
Mihaylo College of Business and Economics
California State University, Fullerton - 2018
Graduated Magna Cum Laude
Associates of Science (A.S.), Business Administration
Saddleback College - 2016
Graduated Magna Cum Laude
