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2027 beauty and wellness calendar: Celebrations, holidays, and more

Always know when to celebrate your team, owner, or clients in 2027 with this marketing calendar for salons, spas, and other beauty businesses.

2027 beauty and wellness calendar: Celebrations, holidays, and more
Clara Winter
By Clara Winter

Beauty & Wellness Writer

Here's the complete list of 2027's national celebration dates related to salons, spas, and other beauty businesses. Use it to build email or text Campaigns, create special offers or discounts, or start a new Flow.

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January

Month-long celebrations:

  • Mental Wellness Month

  • Cervical Health Awareness Month

  • Thyroid Awareness Month

Dates:

  • January 1: New Year's Day

  • January 3: Festival of Sleep Day

  • January 8: National Winter Skin Relief Day

  • January 8: National Bubble Bath Day

  • January 18: Martin Luther King Jr. Day

  • January 24: National Compliment Day

February

Month-long celebrations:

  • Black History Month

  • Self-Love Month

  • American Heart Month

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Dates:

  • February 2: Groundhog Day

  • February 4: World Cancer Day

  • February 5: National Wear Red Day

  • February 6: Lunar New Year (Year of the Goat)

  • February 9: Mardi Gras

  • February 14: Valentine’s Day

  • February 15: Presidents’ Day

  • February 17: Random Acts of Kindness Day

  • February 18: National Drink Wine Day

  • February 19: National Lash Day

March

Month-long celebrations:

  • Women’s History Month

  • National Nutrition Month

  • Endometriosis Awareness Month

  • Colorectal Cancer Awareness Month

  • Spring Break

Dates:

  • March 3: National Hair Removal Day

  • March 8: Internal Women’s Day

  • March 15: National Napping Day

  • March 17: St. Patrick’s Day

  • March 19: World Sleep Day

  • March 20: Internal Day of Happiness

  • March 20: Massage Makes Me Happy Day

  • March 20: National Spray Tanning Day

  • March 22: World Water Day

  • March 25: National Makeup Day

April

Month-long celebrations:

  • Stress Awareness Month

  • Prom

  • Coachella season

Dates:

  • April 1: April Fools’ Day

  • April 4: National Vitamin C Day

  • April 5: National Body Care Day

  • April 7: World Health Day

  • April 10: National Siblings Day

  • April 15: Tax Day

  • April 22: Earth Day

  • April 25: National Hairstylist Appreciation Day

May

Month-long celebrations:

  • Skin Cancer Awareness Month

  • Mental Health Awareness Month

  • Graduation season

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Dates:

  • May 1: Therapeutic Massage Awareness Day

  • May 3: Met Gala

  • May 4: Teacher Appreciation Day

  • May 5: National Nail Day

  • May 5: Cinco de Mayo

  • May 9: Mother’s Day

  • May 12: International Nurses Day

  • May 9-15: National Women’s Health Week

  • May 27: National Sunscreen Day

  • May 30: National Nail Tech Day

  • May 31: Memorial Day

June

Month-long celebrations:

  • Men’s Health Month

  • Pride Month

  • Beautiful in Your Skin Month

  • Wedding season

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Dates:

  • June 1: National Nail Polish Day

  • June 5: World Environment Day

  • June 8: World Oceans Day

  • June 8: National Best Friend day

  • June 12: Global Wellness Day

  • June 14-20: Men’s Health Week

  • June 19: Juneteenth

  • June 20: Father’s Day

  • June 21: Summer Solstice

  • June 21: Internal Day of Yoga

  • June 23: National Hydration Day

  • June 26: National Beautician’s Day

July

Month-long celebrations:

  • UV Safety Month

Dates:

  • July 4: Independence Day

  • July 7: World Chocolate Day

  • July 15: National Clean Beauty Day

  • July 17: National Tattoo Day

  • July 18-24: Everybody Deserves a Massage Week

  • July 24: World Self-care Day

  • July 29: National Lipstick Day

August

Month-long celebrations:

  • National Wellness Month

  • Back-to-school season

Dates:

  • August 1: National Friendship Day

  • August 12: International Youth Day

  • August 12-19: National Balayage Week

  • August 14: National Tattoo Removal Day

  • August 15: National Relaxation Day

  • August 18: National Men’s Grooming Day

  • August 26: Women’s Equality Day

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September

Month-long celebrations:

  • Skin Care Awareness Month

  • Self-care Awareness Month

  • Yoga Awareness Month

  • Hispanic Heritage Month

Dates:

  • September 6: Labor Day

  • September 12: National Grandparents Day

  • September 12-18: National Beauty and Barber Week

  • September 16: National Tattoo Story Day

  • September 21: World Gratitude Day

  • September 23: First day of fall

October

Month-long celebrations:

  • Breast Cancer Awareness Month

  • Domestic Violence Awareness Month

Dates:

  • October 1: World Smile Day

  • October 10: World Mental Health Day

  • October 11: Indigenous Peoples’ Day

  • October 15: National Esthetician Day

  • October 16: National Boss’s Day

  • October 24-30: National Massage Therapy Awareness Week

  • October 26: National Microneedling Day

  • October 31: Halloween

November

Month-long celebrations:

  • Gratitude Month

  • Lung Cancer Awareness Month

  • Diabetes Awareness Month

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Dates:

  • November 3: International Stress Awareness Day

  • November 2: Election Day

  • November 7: National Retinol Day

  • November 11: Veteran’s Day

  • November 13: World Kindness Day

  • November 18: National Botox Day

  • November 19: International Men’s Day

  • November 25: Thanksgiving

  • November 26: Black Friday

  • November 27: Small Business Saturday

  • November 29: Cyber Monday

  • November 30: Giving Tuesday

December

Month-long celebrations:

  • Seasonal Affective Disorder Awareness

Dates:

  • December 21: First day of winter

  • December 24: Christmas Eve

  • December 25: Christmas Day

  • December 31: New Year’s Eve

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Clara Winter
Clara Winter is the beauty and wellness writer at Mangomint. She uses her Psychology degree, UX design training, and digital marketing experience to craft thoughtful, human-centered content that helps salon and spa owners grow their businesses. Fun fact: Clara knows her esthetician’s coffee order by heart and brings it to every appointment.

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