You can quickly create one-time text campaigns that boost bookings, re-engage lost clients, promote specials, push memberships, and more.
Here are some fun marketing campaigns you could send:
Mother's Day specials to everyone on your list
15% off discount codes to clients you haven’t seen in 90+ days
Exclusive event announcements for clients with an active membership
Build targeted text marketing campaigns
With Text Campaigns, you can send mass text messages to your entire client list or target specific audiences using advanced filter options, like appointment history, membership status, client tags, and more.
You can filter your client list using different criteria such as:
Client’s attributes (Birthday, tags, etc.)
Appointment history
Membership status
and much more
You can even combine multiple filters to create a highly specific audience for targeted campaigns. Or, if you have a broader campaign in mind, you can send a text blast to all clients eligible to receive your marketing texts.
Once you decide which clients will receive your campaign, build it in just a few steps.
Write your message and add images, emojis, or dynamic text like [Client First Name].
Preview your message and send yourself a test to make sure everything looks right.
Send the campaign immediately or schedule it for later.
Measure and monitor campaign performance
We give you all the data you need right in Mangomint to stay on top of campaign performance and find out which text marketing strategies work best for your salon or spa.
After you send a campaign, view key campaign performance metrics like delivery rates, click-through rates, and failure rates.
Find out which messages work (and which don’t) so your next campaign is even more successful than the last.
Create two-way engagement
When paired with Mangomint's Two-way Texting, your Text Campaigns become even more powerful. You'll see all your client's communication history in your Inbox and can reply directly from there.
Let your client know they can reply with questions and get them booked.
Launch promos with ease
Here’s a few more campaign ideas you can implement immediately:
Seasonal promos and discounts (perfect for holiday seasons)
Members-only deals
Service-specific campaigns such as re-engagement campaigns for all clients who received facials in the last two months, or clients who have gone over four months without a haircut appointment
Text blast to fill your books on slow weeks
Announcements for upcoming special events
Special offers for clients who purchased a specific type or brand of retail product
How to get started
Text Campaigns is available now on all Mangomint plans. To create and send your first campaign, head to the Campaign screen and read this article to learn more.
This feature uses a credits-based system so you can pay as you go. Marketing credits cost 1c each. Read this article to learn more about how marketing credits work. If you’re not using Mangomint yet, start a free 21-day trial or book a demo to see Text Campaigns in action.
Josephine Hulburd Schultz is the Marketing Manager at Mangomint. With a degree in Business Management and Entrepreneurship, she focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Josephine is obsessed with testing out new curly hair products and trying out unique nail art.
