Founded by Agam Saigal during the pandemic, Menscape started in a single room on Music Row in Nashville. Now, Menscape is a premiere grooming spa destination, offering men a private place to receive professional body grooming and relaxing spa treatments that help them feel rejuvenated.
We recently sat down with Agam to hear how thoughtful communication became the foundation for his business, and how Mangomint helps him deliver on that promise.
Starting a men's spa
The goal was never to revolutionize men’s grooming; Agam just wanted a welcoming space to get waxed without feeling weird about it.
“It just felt like—there’s got to be a better way to do this,” he says, recalling some awkward experiences at other waxing spots. So, Agam opened Menscape.
His expansion was client-led and focused on quality over quantity, evolving organically over many conversations he had with his clients. “Do you do massage?” “What about mani/pedis?” Agam listened, hired the right people, and built out the menu based on what his clients wanted.
Growing with Mangomint
After dealing with an unresponsive, clunky platform, Agam switched to Mangomint. He immediately appreciated the intuitive interface, the responsiveness of the support team, and the quick and consistent innovation.
"I’m very grateful to Mangomint. I could just tell the team was progressive. It felt like an organization that was going to continue to grow and evolve.”
Connect: Thoughtful client communications
Menscape used to face a classic small business issue: one number for calls, a different one for texts, and frustrated clients unsure of the best way to reach the business. His system was lacking the thoughtful nature he wanted to deliver to his clients.
Then Agam got Connect—phone calls, texting, and web chat all in the Mangomint platform. With Connect, he modernized the experience and brought clarity back front and center. It unified Menscape’s communication channels, organized them into one inbox, and eliminated any confusion for his clients.
"Now when a client calls or texts, we know exactly who they are—and we have their whole history in front of us."
Plus, since Connect integrates phone calls and texting, Agam can book clients more efficiently, too.
For a business whose foundation was built on meaningful dialogue, Agam finally started trusting how Menscape was communicating with clients.
"It's honestly been a game changer.”
Flows & Memberships: Features for growing relationships
Menscape takes full advantage of Mangomint’s all-in-one capabilities, using Flows to automate communications and Memberships to nurture relationships.
Agam set up a pre-appointment Flow that automatically sends a text to first-time clients a photo of the building so they can find them easily, and then sends a post-appointment text to check in.
“Flows let us stay present with our clients without shouting into their inbox every day.”
Menscape's membership program invests in relationships with people who want to return. Their credits roll over and never expire, tips are included in the prices so clients know exactly what they’re going to pay, and if someone hasn't used their benefits in a while, the team reaches out to check in to make sure they’re still interested.
"We didn't build a membership program to trap people—we built it to respect them."
Software that supports your mission
Agam built Menscape Nashville on trust, and Mangomint helps him protect it. The software is reliable, easy to use, and backed by real humans who understand his day‑to‑day challenges. His business has grown because he pays attention to what his clients need, and found the tool that lets him deliver the experience they deserve.
Want to see what Mangomint can do for your business? Book a free demo with one of our humans, or watch the video tutorial here.
Clara Winter is the Copywriter at Mangomint. She uses her Psychology degree, UX design training, and digital marketing expertise to craft thoughtful, human-centered content that helps salon and spa owners grow their businesses. Fun fact: Clara knows her esthetician’s coffee order by heart and brings it to every appointment.
