Gift cards are a common holiday gift, but they can easily be forgotten about. Now that the holidays have come and gone, how can salon and spa owners reengage those gift card holders to get them through their door?
Here's how Erika from Lola Rosa Head Spa used Mangomint to turn forgotten gift cards into 20 booked appointments in a single day.
When Erika signed up for Mangomint, she transferred a lot of gift cards from her old system. Once she was up and running, her onboarding manager showed her how to pull the Gift Card Balances report.
“Somebody had shown me how to run the report of showing all of my outstanding gift cards, and I was blown away by the number.”
Turns out, there were a lot of unused gift cards just sitting there. But instead of letting them waste away, Erika turned it into an opportunity. She used Mangomint to text every single gift card holder with a friendly reminder:
You’ve got money to spend. Come treat yourself.
And guess what?
20 new appointments were booked that day. Just like that.
The real value isn't just the upfront cash—it's transforming one-time gift card recipients into repeat clients. Plus, we know that 61% of recipients spend more than the card value, making this the perfect moment to introduce them to add-ons, packages, or memberships that turn a single visit into a long-term relationship.
Here's how you can pull the same move as Erika:
Head to your Gift Card Balances report in Mangomint
Use the gift card’s owner name to search for clients with outstanding balance
Click Message on their profile
Send out a quick, friendly reminder text
Boom. Let the booking begin.
Mangomint is designed to help salons and spas grow their businesses, and sometimes that starts with effectively managing gift cards. Learn how Mangomint can help boost your profitability in other ways by booking a free demo with one of our product experts, or by watching a video tutorial here.
Josephine Hulburd Schultz is the Marketing Manager at Mangomint. With a degree in Business Management and Entrepreneurship, she focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Josephine is obsessed with testing out new curly hair products and trying out unique nail art.
