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Goldust Studios finds freedom and ease with Mangomint

How this creative, indie salon found intuitive software that matched their vision, easing the tech burden while growing their business through better scheduling, forms, and client communication.

Goldust Studios finds freedom and ease with Mangomint
Josephine Hulburd Schultz
By Josephine Hulburd Schultz

Marketing Manager

Emily Katz set out to create a space that empowers independent artists and nurtures each client's unique hair journey. Goldust Studios was created to fulfill this vision.

When she opened Goldust Studios in December 2019, Emily faced the unexpected challenge of navigating the early pandemic. It was no easy feat, but five years later, Goldust has become known for its razor cuts, lived-in hair, and effortlessly cool, low-maintenance styles.

Like many creative-brained business owners, Emily and her team weren't "tech people." They needed salon software that worked with them, not against them.

Choosing software that feels intuitive

Switching software can feel daunting, especially for creatives who’d rather spend time doing hair than learning complicated systems. For Emily, Mangomint stood out immediately:

“Having a software that’s designed to be intuitive and super easy for us to jump into. That actually makes our business run smoother instead of spending hours learning how to use it—was probably the biggest draw.”

With Mangomint, the Goldust team didn’t just get through the transition; they were empowered by the support they received. Onboarding was smooth, and instead of feeling overwhelmed, Emily had a dedicated onboarding manager that took the stress off her plate:

“The other software we used made me feel incompetent. Switching to Mangomint reminded me that I should be kinder to myself.”

Features that make a difference

1. Service Customizations

Goldust runs on time-based pricing, so accurate booking is everything. Service customizations help clients clarify if they’re booking a big change or a minor trim. This keeps the schedule running smoothly, ensures stylists have the right amount of time, and helps clients feel prepared.

2. Integrated Forms

For hairstylists, preparation is everything, especially when clients come in looking for major transformations. Forms have become one of Goldust’s favorite tools. New clients can share their hair history, upload inspiration photos, and note any allergies before their appointment.

“It just gives us a better idea of understanding, especially with new clients, so we can be as prepared as possible.”

3. Messaging

With their old system, confirmation texts disappeared into a void. Clients thought they were responding, but the salon never saw those messages. Mangomint's messaging features allows conversations and automated appointment reminders to flow seamlessly in one place, preventing revenue loss and eliminating last-minute confusion.

4. Online Booking

Goldust noticed an uptick in new client bookings thanks to Mangomint’s frictionless online booking. Unlike their previous booking system that required clients to create accounts (a process where many dropped off), Mangomint allows direct booking from the salon's website with minimal clicks and no login requirement, significantly improving follow through.

5. Reports

As a modern salon, Goldust needed clear reporting. Mangomint delivered the insights they needed without the complications of a traditional salon software.

The Bottom Line, as told by Emily

For many salons, the thought of switching software is the biggest hurdle. But Emily’s experience with Mangomint p

roves it doesn’t have to be.

“If you’re thinking about switching softwares, there’s definitely hesitation sometimes, but Mangomint makes it really easy.”

Goldust Studios’ story proves that salon software doesn’t have to be complicated. With Mangomint, it’s simple, intuitive, and designed to let creatives thrive.

Hair salon management made easy

Mangomint's features aligned perfectly with Goldust's unique needs, making it the clear choice for their hair salon management software. Want to see if Mangomint is right for your small business? Start a trial.

Josephine Hulburd Schultz
Josephine Hulburd Schultz is the Marketing Manager at Mangomint. With a degree in Business Management and Entrepreneurship, she focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Josephine is obsessed with testing out new curly hair products and trying out unique nail art.

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