Welcome to Your Modern Beauty Business Resource
Beauty Mavens delivers growth-focused resources, innovative marketing strategies, and revenue-boosting business tips weekly—straight to your inbox.
Hi, I'm Madeleine!
I began my beauty career over 15 years ago, transforming a single-room esthetics studio into a thriving six-provider skincare business. Fast forward 10 years and Art of Skincare is a vastly successful online skincare store, second only to Dermstore.
Just like you, I found a lack of resources for spa owners wanting to grow beyond a solo studio. I dealt with agencies and marketing "gurus" who didn't understand our industry and wasted time and money on tactics that pretty much just sucked.
The good news is that I've spent 15 years figuring it out and I don't believe in gate-keeping! I'm here to share every tip and trick I've learned that ACTUALLY WORKS!
"Madeleine turns tech into your superpower... even if you're the least techy person you know"
What to Expect
Unique Marketing Inspiration
No Acronyms or Jargon
Help Navigating Today's Digital Landscape
A Community of Folks Who GET IT
Outside-the-Box Growth Strategies
Sassy & Fresh Industry Insights
"Madeleine is a visionary, known for her innovative ideas and strategies to drive brands to stand out- plus she knows the beauty industry inside and out!"