URL: https://www.mangomint.com/learn/create-and-send-an-email-campaign/

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# Create and Send an Email Campaign

This article covers how to create and send **one-time email campaigns** (marketing emails) to specific clients or your entire client list.

For **email marketing ideas and examples**, including templates you can use, [visit our blog](/blog/salon-email-marketing-ideas/).

## Link copiedCreate and send an email campaignLink copied

To create an email campaign, you must be an Admin user, or you must have the [Can edit campaigns](/learn/staff-member-permissions/) permission enabled in **Staff Member** settings.

To create an email campaign, open the **Campaigns** app and select **New Campaign**.

Select **Email**.

### Link copiedSettings tabLink copied

In the **Settings** tab, update the campaign settings, including the subject line and recipient list.

- **Campaign name:** The campaign name displayed in the **Campaigns** app. This will **not** be visible to clients.

- **Subject line:** The subject line for the email. This **will** be visible to clients.

- **Preview text:** The text displayed in the recipient’s inbox directly below the subject line, as shown below. This **will** be visible to clients.

In the **Send campaign to** section, specify the recipient list. You can select from all clients, regardless of [client ownership](/learn/advanced-settings-client-ownership/) or your [permissions](/learn/staff-member-permissions/).

- **All clients:** Select this option to send the campaign to every client who is [eligible](/learn/faq-campaigns/#which-clients-are-eligible-to-receive-email-campaigns) for campaigns.

- **Only certain clients based on filters:** Select this option to only send the campaign to clients who are [eligible](/learn/faq-campaigns/#which-clients-are-eligible-to-receive-email-campaigns) and match [specific filters](/learn/client-filters-for-campaigns/).

Once you specify the recipient list, a preview will display that shows the list of clients who will receive the campaign. The campaign will only be sent to clients who match the criteria **now**, not clients who **will** match the criteria at the time the campaign is sent.

### Link copiedContent tabLink copied

In the **Content** tab, create the email by selecting an email template or starting from scratch. To learn more about how you can create your email, [watch our on-demand Email Builder Tips & Tricks video](/videos/feature-spotlight-email-builder-tips-and-tricks/).

When creating the email:

- Update any social media links with your unique social media links.

- **Merge tags** can be used to personalize the email for each recipient. For example, when the email is sent, the **First Name** merge tag is replaced with the client’s first name, and the **Business Address** merge tag is replaced with your address from **Apps > Settings > Business Setup > Locations**. To add a merge tag, select **Merge tags** as shown below. You can either highlight existing text to replace with a merge tag, or insert the merge tag into an empty space.

- **Special links** can be used to add an unsubscribe link. Unsubscribe links are required to send an email campaign. To add an unsubscribe link, select **Special links > Frequently used > Unsubscribe** as shown below.

After creating the email, you can [duplicate the email](/learn/duplicate-or-delete-a-campaign/) if needed. This allows you to easily send similar emails without having to recreate the same email every time.

### Link copiedReview & Send tabLink copied

In the **Review & Send** tab, you can send the campaign immediately or schedule it to be sent at a later date and time.

By default, email campaigns are sent from the **mangomint-email.com** domain. Learn how you can [send emails from a custom email address](/learn/help-articles/campaigns/using-a-custom-email-address/).

To send or schedule a campaign:

- You must be an Admin user, or you must have the [Can send campaigns](/learn/staff-member-permissions/) permission enabled in **Staff Member** settings.

- You will need a **Contact email address** in **Apps > Settings > Business Setup > Locations**. This email address will be used as the reply-to address.

- You will need **marketing credits**. Learn more about [campaign message pricing](/learn/campaign-message-pricing/).

After the campaign is sent, you can [view the campaign's performance](/learn/view-your-campaign-performance/), such as how many emails were delivered, opened, etc.

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