URL: https://www.mangomint.com/learn/campaign-message-pricing/

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# Campaign Message Pricing

You will need **marketing credits** to send email and text message campaigns. Learn more about [marketing credit pricing](/learn/updating-your-mangomint-subscription/#marketing-credit-pricing).

- **Email campaigns** require **1 marketing credit** per email. This number of marketing credits will not change based on the email content.

- **Text message campaigns** start at **2 marketing credits** per text message. This number of marketing credits will increase (in increments of 2) based on the length of the text message.

- You can include up to five images in a text message campaign. Text messages with images require an additional **10 marketing credits** per image.

## Link copiedMessage segmentsLink copied

Text message campaigns require marketing credits based on the number of **message segments**.

The more message segments your text message includes, the more marketing credits will be required.

| Number of message segments | Required marketing credits |
| -------------------------- | -------------------------- |
| **1 message segment**      | 2 marketing credits        |
| **2 message segments**     | 4 marketing credits        |
| **3 message segments**     | 6 marketing credits        |
| **4 message segments**     | 8 marketing credits        |
| **5 message segments**     | 10 marketing credits       |

The type of text message determines how many characters can be included in each message segment. If your text message includes **merge tags**, each merge tag counts as 15 characters.

| Type of text message                                          | Characters allowed per message segment |
| ------------------------------------------------------------- | -------------------------------------- |
| **Text messages with basic text characters only**             | 160 characters per message segment     |
| **Text messages with one or more Unicode characters (emoji)** | 70 characters per message segment      |

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