URL: https://www.mangomint.com/blog/the-2027-beauty-and-wellness-calendar-celebrations-holidays-and-more/ [All blog articles](/blog/) # 2027 beauty and wellness calendar: Celebrations, holidays, and more Always know when to celebrate your team, owner, or clients in 2027 with this marketing calendar for salons, spas, and other beauty businesses. **By **[**Clara Winter**](/blog/author/clara-winter/) Beauty & Wellness Writer [INDUSTRY](/blog/c/industry/) November 13, 2026 Here's the complete list of 2027's national celebration dates related to [salons](https://www.mangomint.com/solutions/hair-salon-software/), [spas](https://www.mangomint.com/solutions/spa-software/), and other beauty businesses. Use it to build email or text [Campaigns](https://www.mangomint.com/features/campaigns/), create special [offers](https://www.mangomint.com/features/offers-and-discounts/) or [discounts](https://www.mangomint.com/features/offers-and-discounts/), or start a new [Flow](https://www.mangomint.com/features/automated-flows/). ### Try Mangomint for free See Mangomint in action **instantly** with pre-populated sample data. No credit card required. [Try it now](/trial/) ## January ### Month-long celebrations: - Mental Wellness Month - Cervical Health Awareness Month - Thyroid Awareness Month ### Dates: - January 1: New Year's Day - January 3: Festival of Sleep Day - January 8: National Winter Skin Relief Day - January 8: National Bubble Bath Day - January 18: Martin Luther King Jr. Day - January 24: National Compliment Day ## February ### Month-long celebrations: - Black History Month - Self-Love Month - American Heart Month ### Everything you need to know about email and text marketing How to use each channel, what to say, how much money to spend, and more. [Learn more](/blog/email-vs-text-marketing-what-every-salon-owner-should-know/) ### Dates: - February 2: Groundhog Day - February 4: World Cancer Day - February 5: National Wear Red Day - February 6: Lunar New Year (Year of the Goat) - February 9: Mardi Gras - February 14: Valentine’s Day - February 15: Presidents’ Day - February 17: Random Acts of Kindness Day - February 18: National Drink Wine Day - February 19: National Lash Day ## March ### Month-long celebrations: - Women’s History Month - National Nutrition Month - Endometriosis Awareness Month - Colorectal Cancer Awareness Month - Spring Break ### Dates: - March 3: National Hair Removal Day - March 8: Internal Women’s Day - March 15: National Napping Day - March 17: St. Patrick’s Day - March 19: World Sleep Day - March 20: Internal Day of Happiness - March 20: Massage Makes Me Happy Day - March 20: National Spray Tanning Day - March 22: World Water Day - March 25: National Makeup Day ## April ### Month-long celebrations: - Stress Awareness Month - Prom - Coachella season ### Dates: - April 1: April Fools’ Day - April 4: National Vitamin C Day - April 5: National Body Care Day - April 7: World Health Day - April 10: National Siblings Day - April 15: Tax Day - April 22: Earth Day - April 25: National Hairstylist Appreciation Day ## May ### Month-long celebrations: - Skin Cancer Awareness Month - Mental Health Awareness Month - Graduation season ### 33 marketing ideas for salons and spas Give your strategy a refresh and help your business grow in new directions with some creative marketing ideas. [See ideas](/blog/spa-marketing-ideas/) ### Dates: - May 1: Therapeutic Massage Awareness Day - May 3: Met Gala - May 4: Teacher Appreciation Day - May 5: National Nail Day - May 5: Cinco de Mayo - May 9: Mother’s Day - May 12: International Nurses Day - May 9-15: National Women’s Health Week - May 27: National Sunscreen Day - May 30: National Nail Tech Day - May 31: Memorial Day ## June ### Month-long celebrations: - Men’s Health Month - Pride Month - Beautiful in Your Skin Month - Wedding season ### What to spend on email and text marketing A cost breakdown, ROI benchmarks, and budget allocation guide for salon owners who want their marketing spend to work. [Show me the money](/blog/how-much-should-salon-owners-spend-on-their-email-and-text-marketing/) ### Dates: - June 1: National Nail Polish Day - June 5: World Environment Day - June 8: World Oceans Day - June 8: National Best Friend day - June 12: Global Wellness Day - June 14-20: Men’s Health Week - June 19: Juneteenth - June 20: Father’s Day - June 21: Summer Solstice - June 21: Internal Day of Yoga - June 23: National Hydration Day - June 26: National Beautician’s Day ## July ### Month-long celebrations: - UV Safety Month ### Dates: - July 4: Independence Day - July 7: World Chocolate Day - July 15: National Clean Beauty Day - July 17: National Tattoo Day - July 18-24: Everybody Deserves a Massage Week - July 24: World Self-care Day - July 29: National Lipstick Day ## August ### Month-long celebrations: - National Wellness Month - Back-to-school season ### Dates: - August 1: National Friendship Day - August 12: International Youth Day - August 12-19: National Balayage Week - August 14: National Tattoo Removal Day - August 15: National Relaxation Day - August 18: National Men’s Grooming Day - August 26: Women’s Equality Day ### Don't waste your email efforts Avoid the spam folder with these 5 email tricks. [Learn how](/blog/how-to-keep-your-salon-marketing-emails-out-of-spam/) ## September ### Month-long celebrations: - Skin Care Awareness Month - Self-care Awareness Month - Yoga Awareness Month - Hispanic Heritage Month ### Dates: - September 6: Labor Day - September 12: National Grandparents Day - September 12-18: National Beauty and Barber Week - September 16: National Tattoo Story Day - September 21: World Gratitude Day - September 23: First day of fall ## October ### Month-long celebrations: - Breast Cancer Awareness Month - Domestic Violence Awareness Month ### Dates: - October 1: World Smile Day - October 10: World Mental Health Day - October 11: Indigenous Peoples’ Day - October 15: National Esthetician Day - October 16: National Boss’s Day - October 24-30: National Massage Therapy Awareness Week - October 26: National Microneedling Day - October 31: Halloween ## November ### Month-long celebrations: - Gratitude Month - Lung Cancer Awareness Month - Diabetes Awareness Month ### How to increase your revenue with Automated Flows Two proven strategies to win back lapsed clients and sell more to your regulars. [Learn more](/blog/how-to-increase-your-salon-or-spa-revenue-with-automated-flows/) ### Dates: - November 3: International Stress Awareness Day - November 2: Election Day - November 7: National Retinol Day - November 11: Veteran’s Day - November 13: World Kindness Day - November 18: National Botox Day - November 19: International Men’s Day - November 25: Thanksgiving - November 26: Black Friday - November 27: Small Business Saturday - November 29: Cyber Monday - November 30: Giving Tuesday ## December ### Month-long celebrations: - Seasonal Affective Disorder Awareness ### Dates: - December 21: First day of winter - December 24: Christmas Eve - December 25: Christmas Day - December 31: New Year’s Eve ### Try Mangomint for free See Mangomint in action **instantly** with pre-populated sample data. No credit card required. [Try it now](/trial/) [**Clara Winter**](/blog/author/clara-winter/) is the beauty and wellness writer at Mangomint. She uses her Psychology degree, UX design training, and digital marketing experience to craft thoughtful, human-centered content that helps salon and spa owners grow their businesses. Fun fact: Clara knows her esthetician’s coffee order by heart and brings it to every appointment. ## Related articles [](/blog/what-is-an-ai-receptionist-how-it-works-for-salons-and-spas/) ### [INDUSTRY](/blog/c/industry/) ## [What is an AI receptionist? How it works for salons and spas](/blog/what-is-an-ai-receptionist-how-it-works-for-salons-and-spas/) By [Clara Winter](/blog/author/clara-winter/)  |  Nov 2, 2026 [](/blog/salon-hiring-are-you-doing-it-all-wrong/) ### [INDUSTRY](/blog/c/industry/) ## [Salon hiring: Are you doing it all wrong?](/blog/salon-hiring-are-you-doing-it-all-wrong/) By [Nina Tulio](/blog/author/nina-tulio/)  |  Oct 29, 2026 [](/blog/hourly-vs-salary-payroll/) ### [INDUSTRY](/blog/c/industry/) ## [Hourly vs. salary payroll in salons and spas](/blog/hourly-vs-salary-payroll/) By [Emily Holzer](/blog/author/emily-holzer/)  |  Oct 28, 2026 #### Get the latest stories straight to your inbox.